I was tasked with creating a home decor/furniture brand that meets evolving indoor living needs. My brand, Peel Interiors, focuses on a niche market, offering "peel-and-stick" products like wallpaper, flooring, tiles, and decals. Through competitive research, I identified a gap in the market, positioning Peel Interiors as an accessible solution for renters and budget-conscious individuals. My goal is to empower customers to personalize their living spaces without the constraints of traditional renovations.