TASK
TIME
Redesign a book by drawing on the brands history, and blending nostalgia with freshness. Conducting research, and create product mockups with refined branding and packaging.
4 weeks
INSIGHT
I created a pop-up children's book adaptation of The Wonderful Wizard of Oz to celebrate its 125th anniversary and honor illustrator L. Frank Baum’s legacy. His artwork, often overlooked today, played a key role in the book’s success. By reimagining it in a pop-up format, I aimed to introduce a new generation to Baum’s timeless illustrations and keep the magic of The Wizard of Oz alive.
mockups