You're Someone's MVP" is a prostate cancer awareness campaign aimed at increasing screenings among high-risk men in Oklahoma, where prostate cancer deaths rank second highest in the nation. Through research, we identified cultural barriers and leveraged sports—particularly the OKC Thunder—as an effective engagement platform. The campaign's tagline emphasizes the impact of men's health on their loved ones, using the emotional power of sports to drive action. Our team won first place and a $2,000 scholarship. The campaign will be developed for a real Oklahoma health initiative summer 2025.